5 Types of Product Photography you need to know

2020: the first year in history that more products were bought online than in brick-and-mortar stores. With so much competition online, great product photos are more important than ever! Here are 5 photo techniques to make your brand stand out and create shareable, engaging content.

White background

The classic white background photo is the most popular product photography technique – and for good reason. Used for 76% of Amazon products, this clean, versatile background appeals to all kinds of shoppers, and gives the illusion that your product is floating, as well as drawing the eye to its features and design. 

Hanging photo

Keep it minimalist and use hanging photos rather than mannequins or complicated displays. Fish wire is often used to give the illusion that the product is “hanging” or floating, and adds a 3D affect. Use a white background which can easily be edited for maximum aesthetic potential.

Angles

If your product looks different from different angles, consider a series of photos – the “flat lay” (where your item lies flat on a surface), “worm’s eye” (taken looking up at your product), straight-on, and front ¾ view are all good options. Arrange your product in a way that focuses on its great design and features.

Product grouping

For product lines, or products available in a range of different styles or colours, consider a group photo. This shareable “family photo” showcases your branding and promotes the full range all at once. Bonus: this is a great way to highlight any style or feature differences.

Lifestyle photo

If your product is associated with a lifestyle like fitness, consider a photo of the product “in-action” or worn by a model who represents your customer base. This shows shoppers what the product looks like “in use” and gives them a clearer idea of the style and shape.

These are just the highlights of the many photography techniques. Did we miss anything? Share your tips and questions in the comment section below.